10 Stages of Creating a Website

1. Specifications

Before anything else, understanding the needs and wants of a customer is essential to building a website. For this, writing a specification is an excellent way to avoid confusion or potential misunderstandings. The specifications are a contractual document to be respected during a project. It allows the client to let the Web Development Company in Lahore agency know what he expects from him when creating the website. The specifications describe precisely the needs and expected functionalities for its website, which the web agency must meet. 

“The specifications are a reference document, which protects both parties from any ambiguity”

The web agency is assured that the delivery will meet the client’s expectations, and the client knows that the agency is working to deliver the site he expects. However, the client has the possibility of modifying the specifications during a project, through an amendment accepted by the agency.


2. Quote

The second stage of a project, if the specifications were necessary, is the constitution of an estim. This document shows all the services that the web agency is committed to providing, to meet the needs expressed by the client.

It therefore contains:

  • Details of services and technical solutions (CMS, Plugins, Development tools)
  • Possible maintenance
  • The rates, which can be fixed, monthly or annual
  • VAT rate if necessary
  • Payment formalities (down payments, payment methods, monthly installments, etc.)
  • Deadlines (site delivery, delivery of content by the client)
  • General conditions

“This quote must be signed and returned to the web agency, which will use it as proof of the client’s commitment.”

3. Site map

Once the quote has been signed, and the content has been received, the web agency is able to identify a site map, a tree structure, which will indicate how it imagines the architecture or the skeleton of the site. The client’s content allows the web designer to classify, group, or separate them in a relevant way. This site map, which can be approved and signed by the client, determines the number of pages, their position in the menu, and their importance. It is a key step in the creation of a website.

sitemap-2Tree structure

sitemapSite plan

graphical charter

4. Graphic charter

Once the site map has been validated, the web agency will work on the design of the site, its visual appearance. Either by starting from scratch or by integrating the graphic universe of the client’s company. If the client has just started their business, the web agency may be in charge of creating a logo, color space, and choosing fonts. The graphic designer will send a mood board and a creative brief beforehand to frame the visual creation.

When the graphic elements are known, the agency will take care of integrating them into the design of the site. Starting with the logo of course, which must be available in a web version if necessary. The colors will be deployed on most elements of the site:

website mockup



The wireframe, in French “wire”, is an approximate model of your site, which gives an idea of ​​the distribution of your texts, photos, videos, or any other content. It is a kind of draft of the final model, which allows the web agency to collect the client’s opinion on web design ideas. The wireframe indicates the text areas, images, and the form that web design takes in general, depending on the client’s content. This step allows you to rough the work before making a final model.


The mockup of the site, or the home page, formats images, colors, fonts, and features. It presents the menu, the footer, and the management of the site’s space and content. It presents the web design solutions chosen to enhance the content. The customer thus knows in advance what his site will look like. The mock-up is also a tool for the client to express wishes, and request modifications before work on the site begin. It is possible to request a mockup for the mobile version of the site, in order to see what it will look like with the responsive design on a vertical screen. The model is decisive for the creation of a website.



Natural reference

The SEO stage is crucial for the creation of a website. SEO is a set of practices that will make your site visible. We talk about natural referencing to determine the position of your pages in the search engines, and which concerns the work that you do on the site to appear well in this ranking. And we are talking about paid referencing for the ads that you can set up with Google Adwords for example, and which will bring you traffic via various sources: advertising inserts on Gmail, youtube, other sites… Thinking about referencing must, therefore, be done very early in the design phase. The sitemap, titles, content must take SEO into account. I’ve written a beginner’s guide to SEO here, to help you understand the basics.

In summary, planning the natural referencing of a website comes down to:

  • determine a set of relevant keywords
  • implement these keywords by structuring the content (pages, titles, texts, images)
  • create an internal mesh for the pages of the site
  • optimize the mobile version
  • get inbound links
  • work on speed and safety, avoid mistakes
  • vary the contents

Paid SEO

The agency can also offer to implement paid referencing campaigns. By creating specific pages and targeted ads, to reach a defined audience. These announcements have a monthly cost determined in advance (example: 50, 200 or 1000 € per month) and are linked to a service invoiced by the agency: setting up the account and monitoring / updating the announcements, auctions on the right keywords.

 By working on these two aspects, the agency provides the client with good visibility, which is a key factor for the health of the site, and which also justifies the investment in its creation!


7. The Theme and its adaptation

Our agency works exclusively on WordPress. The choice of a WordPress theme is based on aesthetic, design, and functional criteria. Some themes are more suited to showcase sites, others to online stores. Each theme has design features, tools, and an environment that may be different. The role of the agency is to select a theme compatible with the field of activity and the specifications proposed. The themes can be adapted and configured to match the needs of the site, they offer tools such as visual composers or customized administration interfaces. Today the best WordPress themes are real sandboxes that can be used as a basis to build 1000 different sites.

integration of contents

8. Content integration

The next step is to integrate the content. The contents are the texts, photos, videos provided by the customer in advance. It can also be the products of your online store. The agency is responsible for integrating the content, in accordance with the site map and the model.

Your content must be qualitative:

  • create original content (and not copy and paste from another site)
  • create a variety of content (infographics, news, pages, services, videos, photo galleries)
  • use professional-quality photos
  • take into account SEO in the content
  • have a coherent graphic charter (logo, iconography, colorimetry, font)

9. Implementation of functionalities

It’s time to integrate the features of your site, which can be for example:

  • contact forms
  • a newsletter module
  • an online booking tool
  • extensions for speed, cache, or security
  • a shop
  • a forum
  • a member area
  • a google map
  • an online payment solution
  • a basket reminder

These features give consistency to your site and improve the user experience.


10. Site delivery

That’s it, the site is ready: your web agency will (if necessary) configure an administrator area so that the customer has access to the site. Training can be provided to help get started with the site. No surprise for the customer: he knows from the start how the site is set up and what form it will take. He saw the site plan, the model, and validated each preliminary step.

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